The client today sits high and looks far away. Without leaving the computer, he can carefully probe your company and only then decide whether to do business with you or not. The first place he will look is the official website, so everything should be beautiful there. We've sifted through a ton of tips from seasoned website owners and put together the top recommendations for you on how to win the hearts of site visitors at first sight best tech support.
So how to meet customer expectations to the maximum?
1. Ensure safety
Agree, it’s unpleasant to go to a page looking for information or a product, but find malware? Not the best ad. Take steps to protect against viruses and spam .
Don't forget the SSL certificate. At the beginning of the year, we already wrote that Google has taken seriously the sites with http-protocols, which have a form of payment. Since October 2017, the measures will be tightened, now Google will warn of potential danger even on those unprotected sites where there is at least some form of data entry. Further more, the next step is to mark as unsafe all sites with http. Take care of the transition of the site to https, and we will help.
2. Take a ride with the breeze
Page loading speed is what the reader will pay attention to first. Pages open slowly - goodbye. In fact, speeding up the site is not that difficult, there are enough tools for testing and increasing the speed. The first thing to do is to apply old proven image compression . If that wasn't enough, work on caching or simplify your JavaScript and CSS. In general, there are many ways , use it.
3. Choose a quality hosting
To a large extent, both the security and the speed of a web resource depend on a well-chosen hosting. In addition, a good web host is suitable for hosting not only a website, but also email. So don't make a mistake with the provider, and if you need advice on hosting small web resources or larger projects - contact us, we will always give you a hint .
4. Give information and answers
Content is the soul of the site, and it should be interesting. Selling content is always good, but don't just chase the number of clicks. An interesting article or useful instruction will increase customer loyalty, even if they do not force him to make a momentary order. It is clear that your main goal is to sell the product, but do not be greedy, allocate some space in the list of your publications and for simple interesting things.
Broadcasting should not be one-way. Make a user-friendly feedback form in which a person does not have to fill out a million fields before sending a message. Don't forget about phone numbers and, even better, add an online chat, a great option for those who don't like telephone conversations (and there are many of them, believe me).
5. Refrain from surprises
First of all, these are self-launching videos, especially with sound - it infuriates to the point of impossibility. Sometimes you have to review a dozen open windows in order to find and pacify the "chatterbox".
Second, don't be afraid of white space. Often, site owners are literally obsessed with the desire to fill up all the free space on the page with banners or pop-up ads. Not impressive, friends. Experiments with colors and fonts are also undignified. On the contrary, the recipe is ingeniously simple: white background + black text. The wow effect is, of course, very cool, but most prefer the classics.
6. Adapt to smartphones
The world does not stand still, its inhabitants do too. In our dynamic pace of life, it is important to always stay connected - the future belongs to mobile devices. Be prepared for the fact that every year more and more people will knock on your site from smartphones and tablets, so adapt the layout not only for PCs.
7. Be simpler
When filling the site, do not be "clerks", we do not draw up a will (unless you really promote services for drafting wills). Until you know how to write simply - read Ilyakhov ... or at least our blog. :)
You can add a touch of humor to the design of some standard pages, for example, to error pages. Of course, it is better not to allow them at all , but you will not be insured against everything - the error pops up even with an incorrectly typed address. But even this can be played with benefit.
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